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Group logo comprises of three colors mainly Red , yellow and black best described as "Lal, Kaala, Pilla". This has been derived from the jingle used for Classic toothbrush's media campaign in the 90's.

Color Red signifies energy and desire that the group holds within.
Color Yellow emphasizes on optimism and spontaneity with which the group works.
And the color Black denotes that the Group is modern & stylish in its outlook.